Real matters.
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Fakes are rising.

Counterfeit goods already represent 3.5% of global trade. And by 2022, the annual value of fakes sold will balloon to $2.3 trillion.

Original manufacturers struggle to protect proprietary designs and innovations while losing sales and taking hits to their reputations.

Consumers don't get what they paid for, losing value on their investment and, in some cases, suffering harm due to the low quality and disregard of safety that come with fake goods.

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our solution

We’re building a trust platform for things.

Real matters. So we’ve created a new way for original manufacturers to protect and project the authenticity of their products. And for all those who buy, it’s a new way to decisively separate real from fake.

Reelee empowers companies of all sizes, in all industries, to securely and uniquely identify items at the serial number item level. But that’s just the start.

We're going further, beyond the point of sale, to ensure a better post-purchase experience, and better ongoing customer relationships.

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shared vision

In it together.

We’re a team of tech innovators from large B2B and B2C platforms and small start-ups, drawn together to solve a problem that undermines markets, companies, consumers, and our economy as a whole. We know we can’t do this alone.

Trust is rooted in relationships, so we’re invested in connection. Reelee is made possible by a strong and seamless network of proven technology providers, manufacturers, and financial institutions.

looking forward

Join the movement
for real.

Reelee is currently in private beta.

If you represent an original manufacturer—established or launching soon—get in touch to learn how Reelee can strengthen your business.

If you're a professional in a sector covering counterfeit or pirated goods—solutions or technology vendors, industry professionals, subject-matter experts, lawyers—we’d love to hear from you, too.

Our Team

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Peter Lugli
Co-Founder, CEO
Seattle, WA

Brings 20 years’ experience in supply chain, B2B and B2C platforms and product innovation and deployment. Early leader in Quadrem (now SAP Ariba). Designed, built, ran B2B payments for SAP (AribaPay 2014), Amazon (Amazon Business Pay by Invoice 2015), Mastercard (Mastercard Track 2018), as well as B2B trading partner enablement (early version of OpenSci for PrimeRevenue in 2006). Patent holder for blockchain solution for Mastercard. Consultant for private equity and financial solutions firms. Served in Canadian government (trade, justice and foreign relations).


U Windsor, LL.B.; U Ottawa, B.Soc.Sc.

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Ian Hollingworth
Co-Founder, CTO
Brisbane, Australia

Former CTO Quadrem International, a B2B technology platform serving the mining, metals industries, now part of SAP Ariba. Twenty years’ experience in executive management, sales, project management and engineering roles within the IT Services, Mining, Industrial Automation and Telecommunications industries. Current and former clients and employers include Rio Tinto, Mastercard, Honeywell, Telstra. Advised Mastercard on blockchain potential of payment solutions.


U Western Australia, B.Eng., MBA

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Dan Juliano
Co-Founder, Business
Development & Alliances
Pittsburgh, PA

Current consultant for fintech companies delivering blockchain solutions. Co-patent holder for blockchain solution (Mastercard). Previously, co-founder in PrimeRevenue, a platform for the development of supply chain finance solutions for Global 2000 firms. Built alliances team which exceeded 60 bank and non-bank funding institutions and technology companies. 25 years’ experience working for enterprise software companies, in presales/solutions consultant, product management, sales and alliances/business development.


U Pittsburgh, BA

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Mike Efting Director
Plano, TX

Chemical distribution executive for more than 35 years, and an entrepreneur for well over a decade. While in Seattle at Univar, founded in 1998. Efting served as CEO Quadrem in 2000 with $130m in capital. Launched Viachem in 2006 with former colleagues from Univar. Viachem was one of 15 finalists in the ICIS Chemical Business 2010 Global Innovation Awards. Frequently speaks at industry conferences, notably at Davos World Economic Summit.


University of South Carolina, BS, Marketing

Advisory Board

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Julie Gerdeman
Advisor | Philadelphia, PA

President, HealthPay24. Recognized as thought leader in payment innovation, digital transformation and customer experience. More than 20 years of experience with enterprise technology and financial platforms. Former global roles at SAP Ariba include leading Payments & Financing, Value Engineering, Supplier Enablement, as well as Chief of Staff to the President. Led middle market solution expansion at J.P. Morgan Chase and launched B2B virtual card technology at American Express. Board member Apparent Financing, company. Executive sponsor Diversity & Inclusion, SAP. Frequent speaker on women in leadership, trust and transparency.


Dartmouth College, B.A.

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Statton Hammock
Advisor | Seattle, WA

VP, Global Policy & Industry Development, MarkMonitor. Expert on Internet policy, domain name strategy, compliance, and brand protection. Former general counsel and officer of Network Solutions, Enom, Rightside, NameJet, and Developed industry best practices to tackle consumer fraud, counterfeit goods, illegal pharmacies, and trademark infringement.


U of Virginia, U of Maine School of Law.

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Yael Nagler
Advisor | Washington, DC

Proven business transformation leader. Passionate about democratizing cybersecurity to mitigate risk. Over ten years' experience on Wall Street at BlackRock and JPMorgan Chase focused on re-engineering processes for efficiency, scale and compliance in the areas of information and 3rd party risk and business analytics. Prior experience in technology sales (SAP Ariba) and strategic advice (Andersen).


Cornell University, BS, Pricing Strategy & Operations

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Bob Solomon
Advisor | Washington, DC

Current CEO, Software Platform Consulting. Former roles include: President, ServiceChannel; SVP, Ariba (now part of SAP); SVP Corporate Services at Silliker Laboratories Group  (now Merieux NutriSciences); VP Sales and Marketing NutraSweet, (Monsanto); Former consultant BCG. Director on boards of several tech and related firms.


Princeton, AB Economics, Stanford MBA

Let's get in touch.

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